Maisel' and 'Transparent.'Īnother closely watched project, an adaptation of 'Lord of the Rings,' is currently in production. CEO Jeff Bezos has argued that these investments reinforce Amazon's 'flywheel effect,' in that it attracts more Prime subscribers, who in turn, tend to spend more on the site.Īmazon has landed hits in film and television programming, including 'The Big Sick' and 'Manchester By The Sea,' winner of the 2017 Academy Award for best original screenplay, as well as series 'The Marvelous Mrs. It spent $11 billion on video and music content last year, up from $7.8 billion in 2019. Discovery's $43 billion deal to merge with WarnerMedia after a spinoff from AT&T, announced last week, is the latest sign of that.Īmazon has long been willing to make big investments on video content as a strategy to buoy Prime memberships, which now surpass 200 million globally. Personal Loans for 670 Credit Score or LowerĪt the same time, media juggernauts have undergone further consolidation to achieve greater scale to take on the likes of Amazon and Netflix. Personal Loans for 580 Credit Score or Lower
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